It’s never cold (calling) in Italy

I have a colleague of mine who is an Italian. He is calling companies and offering them… whatever he is pitching at the moment.

Listening to his flow (my Italian is not that good, or that bad, depending on perspective), I can tell cold calling is not detested in Italy. He seems to be getting NO’s but polite NO’s.

Moreover, when there’s a interested party, the call can go on for 30 minutes at least. They would go through a demo, then talk about different scenarios, and finally discuss what the next steps are.

Something worth considering when you’re thinking about your corporate sales strategy for Italy. Other Mediterranean countries could be similar in this regard.

Small talk on the phone always reminds of one thing:

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